How much money does cereal make?

Revenue in the Breakfast Cereals segment amounts to US$21,476m in 2021. The market is expected to grow annually by 0.48% (CAGR 2021-2026). In relation to total population figures, per person revenues of US$64.51 are generated in 2021.

Which cereal makes the most money?

General Mills Honey Nut Cheerios was the best-selling ready-to-eat cereal brand in the United States in 2019. Honey Nut Cheerios generated 481 million dollars in sales in that year.

Is the cereal industry growing?

Newark, NJ, May 24, 2021 (GLOBE NEWSWIRE) — As per the report published by Fior Markets, the global breakfast cereals market is expected to grow from USD 44.5 billion in 2020 and reach USD 63.3 billion by 2028, growing at a CAGR of 4.8% forecast period 2021-2028.

What market is most inclined to eat cereal?

In addition, what Mintel calls the “iGeneration,” ages 18-22, is the most inclined to eat cereal on the go. Regardless of age, taste beats out nutritional value as the most important factor for consumers with both hot and cold cereal.

What is the number 1 selling cereal?

1. Cheerios. America’s favorite cereal by both revenue and boxes sold is Cheerios.

Are cereal sales declining?

U.S. cereal sales have gone stale in recent years as consumers choose more protein-packed breakfast options or skip the early morning meal entirely. But after several years of declining trends, the $8 billion U.S. cereal market’s sales were flat in 2019, according to Harmening.

Is cereal a competitive market?

Competitive Landscape The breakfast cereals market is competitive in nature, having a large number of domestic and global players competing for market share. Some of the major key players in the market include The Kellogg Company, Attune Foods, General Mills, Dr.

Who dominates the cereal market?

The cereal market is dominated by two firms, Kellogg’s and General Mills, which together hold more than half the cereal market. This oligopoly operates in a highly concentrated market.

What is the target market for cereal?

Target Markets are specific consumers that have wants and needs in common and therefore would be looking for the same specific product. Three to six year old children and their buyers (their parents) would want a different cereal than serious athletes or retired individuals sixty to eighty years old.

How many major companies are in the cereal industry?

There are four of them, and you know their names: General Mills, Kellogg Company, Post Consumer Brands, and Quaker Oats (a division of PepsiCo). Together, these companies account for 86 percent of the $8.5 billion US breakfast cereal market; many of their brands are household names, and they make more than just cereal.

What are the top 10 selling cereals?

What are the top 10 selling cereals?

Cheerios.
Honey Nut Cheerios.
Frosted Flakes.
Honey Bunches of Oats.
Cinnamon Toast Crunch.
Lucky Charms.
Froot Loops.
Frosted Mini Wheats.

What are the profit margins for breakfast cereal?

The breakfast cereal industry has gross profit margins of 40–45%, 90% penetration in some markets, and steady and continued growth throughout its history.

How big is the ready to eat cereal market?

Ready-to-eat cereals accounted for 71% of total revenue in 2018. The segment is characterized by introduction of new products, high profit margins and large advertising to sales revenue. Consumers are inclining towards nutritious ready-to-eat cereals.

How is return on assets calculated for breakfast cereal manufacturers?

Return on Assets (ROA) is net income relative to total assets. The market research on Breakfast Cereal Manufacturing measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets.

How much does the US government spend on breakfast cereal?

In 2020, the federal government spent a total of $8,601,896 on Breakfast Cereal Manufacturing. It has awarded 33 contracts to 12 companies, with an average value of $716,825 per company. MARKETPLACE, INC. GENERAL MILLS, INC.