What is LIST clean Benchmark email?

The Benchmark Clean List feature can remove specific groups of emails from individual contact lists, such as hard-bounces, soft bounces, or contacts who have not opened your emails. We recommend you clean your list periodically and especially after sending email campaigns.

What is a soft bounce Benchmark email?

Soft bounces are email addresses that reject email delivery due to short-term issues with the recipient’s inbox. Soft-bounced emails will remain as active contacts in your list. Emails sent to these addresses may experience temporary delivery delays or may permanently bounce.

What is an acceptable email bounce rate?

2%
In general, 2% or less is accepted as a good email bounce rate benchmark. So, if you send 100 emails and have 2 or fewer bounces, you’re good. If your bounce rate is above 2%, then you should take some action to improve it.

What is an average email bounce rate?

0.7%
According to a 2020 Email Marketing benchmark study by Campaign Monitor, the average email bounce rate, including both hard and soft bounces, across industries is 0.7%.

How many bounced emails are bad?

As a rule of thumb, you should be aiming for a bounce rate below 3 percent. Most email service providers (ESPs) will penalize your sender reputation if your bounce rate is over 5 percent — harming your ability to send campaigns.

What is a safe bounce rate?

As a rule of thumb, a bounce rate in the range of 26 to 40 percent is excellent. 41 to 55 percent is roughly average. 56 to 70 percent is higher than average, but may not be cause for alarm depending on the website.

What is a high bounce rate email?

A high Email Bounce Rate means that a large number of emails sent out never reach recipients, therefore diluting a company’s message and relationship with useful contacts. Regularly managing email lists and performing address verification can reduce your Email Bounce Rate.

What is a good bounce rate?

So, what is a good bounce rate? A bounce rate of 56% to 70% is on the high side, although there could be a good reason for this, and 41% to 55% would be considered an average bounce rate. An optimal bounce rate would be in the 26% to 40% range.

How many hard bounces is too many?

In general, 2% or less is accepted as a good email bounce rate benchmark. So, if you send 100 emails and have 2 or fewer bounces, you’re good. If your bounce rate is above 2%, then you should take some action to improve it.

Are bounced emails bad?

A high bounce rate is an immediate red flag for email service providers. Over time, it may result in a low sender score. Once your ESP deems your sender score to be too low, they may divert your emails to the spam folders of recipients in their network. In some cases, the emails might not get delivered at all.

What’s a good bounce rate 2021?

As a rule of thumb, a bounce rate in the range of 25 to 40 percent is excellent. However, 41 to 55 percent is fairly average. 56 to 70 percent is higher than average, but may not be cause for too much concern depending on the website.

Is a high bounce rate bad?

A higher bounce rate indicates fewer visitors are clicking on links to other pages on your site, whereas a lower bounce rate indicates more visitors are clicking to other pages.