Digital ticketing: A new era

By Lexie Tanner 10 months ago

Technologies are making the ticketing process for concerts and music festivals much easier. Online ticketing platforms have become an integral part of the modern entertainment industry, allowing event organizers to simplify the sales process and provide a more efficient interaction with attendees. In this article, we’ll take a look at various online ticketing systems. For comprehensive information, please visit https://promo.ticketcrm.com/concerts-and-festivals/

New-age online solutions

Online ticketing platforms provide event organizers with the ability to manage the entire process — from event creation to ticketing and event access control. These platforms typically offer the following features:

  • Event launching: organizers can easily create a page for the event, adding event details, photos, schedule, and other relevant information.
  • Ticketing: organizers can choose different ticketing options, including different ticket types (e.g. regular, VIP, group), different prices, and available seats.
  • Online payment: platforms typically support online ticket payment using different payment systems for the convenience of both buyers and organizers.
  • Attendee management: platforms provide the ability to manage the list of registered attendees, send tickets via email, and pre-register for the event.

For businesses that dive deeper, there are also other types of digital ticketing solutions, such  as CRM ticketing systems. Let’s see, how they work and why to choose them.

CRM (Customer Relationship Management) in ticketing systems

CRM is a customer relationship management solution. In online ticketing systems, CRM plays an important role in allowing organizers to effectively manage customer databases, analyze performance and improve marketing strategies. Here are a few features of CRM ticketing systems:
 

  1. Allows you to store and manage customer information, including their contact details, preferences, and order history.
  2. Provides the ability to analyze data related to ticket sales, visitors, and revenue, and build reports to make effective decisions.
  3. Allows you to create personalized marketing campaigns, send targeted offers to customers based on their preferences and purchase history.
  4. Helps you track ticket sales, manage leads, forecast sales, and plan your budget.

Wrapping up

Digital ticketing solutions for concerts and music festivals greatly simplify the process of organizing and selling tickets. As an example, CRM helps to improve customer interaction and manage sales. When choosing an online ticketing system, its recommended to pay attention to its functionality, integration with other services, and usability to make the ticketing process as efficient as possible. Also, don’t hesitate to contact stakeholders to learn about all the important key points for your business. This will help you to evaluate whether is it worth investing in such a solution or not.